World Urban Forum Opening Ceremony Video

Commissioned by the United Nations, we produced the official opening video for the World Urban Forum in Cairo, Egypt. Introduced by the President of Egypt and screened to a live audience of over 37,000 attendees—including global leaders, policymakers, and dignitaries—the video set the tone for one of the UN’s most significant international gatherings.

To bring the theme “It all starts at home” to life, we cast 12 diverse models from around the world to represent the forum’s key speakers.  

Through a series of intimate interviews, each individual reflected on what “home” means to them—creating a powerful narrative that echoed the forum’s message on urban development, identity, and belonging